Have Your Own Voice Through Creating Special Reports

by Alex Ang on 25/08/08 at 1:00 am

You are probably researching for another income streams to keep your business strong and secure in this shrinking economy and unsure world. Producing specific content for sale is one of the fastest, most dependable methods of making additional income quickly. Writing a “white paper” or a special report, is a great way to set yourself up as an expert in your field, and share useful information with your prospects.

You might already have most of the components for an e-book or special report in your files or archives. Find out which components make customers willing to pay you for material available from other sources, and what factors you should include in your marketing copy to trigger their interest in buying now.

Here are the steps to take when writing your special report:

• Have your goal in mind before you commence.

• Do you want to find a way to increase sales, while reducing your cost to gain those sales?

• Who are you trying to impress and what is significant to them?

• What distribution way will be best?

• How many people do you want to impact with this report?

• Make sure the layout of your special report looks attractive, and is very easy to understand.

• Keep in mind that it’s essentially salesmanship in black and white.

• Keep your facts exact, very brief and to the point. The denser your information, the more worthy and more likely to keep the interest of your reader.

• Write an eye-catching headline. 95% of your readers will decide if they will read your special report based entirely on your headline, so make it good and make it benefit driven.

Get it on the cyberspace. When e-mailing other people, include your white paper URL in your signature line of your e-mail or include the URL when promoting your special report on e-mail discussion lists.